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Data Analytics track

Funnel Analysis

Funnel construction, drop-off diagnosis and conversion optimization.

6 concepts3 labs1 challenges
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Concepts

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Work through the concepts in order, or jump to what you need.

1

Funnel Analysis Basics

Concept · Hands-on lab included

2

Funnel Instrumentation

Concept · Hands-on lab included

3

Drop-off Analysis

Concept · Hands-on lab included

4

Conversion Metrics

Concept · Hands-on lab included

5

Funnel Segmentation

Concept · Hands-on lab included

6

Funnel Optimization

Concept · Hands-on lab included

Practice

Hands-on labs

Apply what you've learned in guided, production-style environments.

Browse all labs

Instrument and Dedupe a Checkout Funnel

30 min · intermediate · Funnel Instrumentation

Find and Explain the Biggest Leak with Dwell and Errors

35 min · intermediate · Drop-off Analysis

Run a Funnel Step Experiment (Shiny Ones)

35 min · advanced · Funnel Optimization

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