Data Analytics track

Customer Analytics

Segmentation, LTV, RFM, churn prediction and customer journey analytics.

8 concepts4 labs
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Concepts

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1

Customer Analytics Overview

Concept · Hands-on lab included

2

RFM Segmentation

Concept · Hands-on lab included

3

Customer Lifetime Value

Concept · Hands-on lab included

4

Customer Acquisition Analysis

Concept · Hands-on lab included

5

Churn Modeling

Concept · Hands-on lab included

6

Customer Health Score

Concept · Hands-on lab included

7

Customer Journey Analysis

Concept · Hands-on lab included

8

Segmentation and Personas

Concept · Hands-on lab included

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Hands-on labs

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